Swiss Diamond International
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News
Swiss Economic Award
Swiss Diamond International GmbH has won this year’s Swiss Economic Award – the leading prestigious prize for innovative companies. The prize endowed with a total of 75‘000.— was awarded on the 4th of June 2010 in front of over 1’200 high ranking representatives from the economy, politics and science.
Amir Alon, CEO and owner of Swiss Diamond International GmbH is happy and proud to receive the award in the category „trade/industry“. “Our still young company has now received the recognition for our decision taken four years ago to further develop our product and the brand of Swiss Diamond. This pride obviously reflects on our staff and also on our partners who contributed a lot to our position today.”
The Swiss manufacturer of practically indestructible cookware was able to convince through its remarkable growth (2009 +54%) but also in particular, by the positive message which the company represents abroad. “The jury was impressed because Swiss quality is successfully marketed internationally through specific strategies for each country” said Peter Stähli, CEO of the Swiss Economic Forum. A jury of experts presided by Carolina Müller-Möhl had to decide one winner each out of a total of 200 young company applicants in the categories ‘high-tech/biotech’, ‘trade/industry’ and ‘services’.
“Electing the right young enterprise for the award is vouchsafed by the unique three staged selection process applied by the jury” Mr. Stähli explained. Next to managerial performance in innovation, product development, and competitive technology or in the creation of employment opportunities, the personality of the young entrepreneur was also evaluated. Swiss Diamond International GmbH was able to score on all these accounts.
www.swisseconomic.ch
Short interview with Amir Alon, CEO and owner of Swiss Diamond International GmbH:
Q: What motivated you to participate in the competition?
Amir Alon: Actually it was the idea of our banker at UBS, who believed we stood a good chance. Moreover, our participation in the competition strengthens our resolve to increase the awareness of Swiss Diamond in the Swiss market. This will surely be met with success now, given the high calibre of the event.
Q: What economic situation is Swiss Diamond International GmbH currently in?
Amir Alon: In spite of the difficulties of the global economy we succeeded to grow over 50% during the last year. In the first quarter 2010 we were able to increase our sales again by 32% compared to 2009, which had been a growth year already in itself. Evidently, our development is countercyclical and we enjoy an ‚extremely good recession’. This on the one hand, is based on the fact that we are expanding rapidly abroad and on the other hand, we benefit from a strong trend for high quality and sustainable products.
Q: A look ahead – what projects are in the pipeline?
Amir Alon: We have many plans, some of them already very concrete. This year we will introduce an entirely new line for the professional market. These products consist of stainless steel; they have metal handles, and will be coated with our new, even more resistant HD coating. Even though our current products already have a virtually indestructible coating of real diamond crystals, with our new HD products we have now attained incredible test results. The durability of our HD line is almost three times stronger – a result even our own engineers had not expected. Also, we will launch a new product line in the medium segment. It will possess a Titanium based non-stick coating. Not quite as robust as Swiss Diamond and Swiss Diamond HD products, but still top compared with other products in that price category.
Q: And what are your projections regarding the financial performance of Swiss Diamond International GmbH?
Amir Alon: As things stand today, we are calculating with a further continuous growth of the company. We anticipate a rate of at least 30% - 40% growth per annum. Not only do we have outstanding partners in our existing markets, but we intend to become active in new countries where we have not operated yet. We thus only started selling our products in Scandinavia or in Switzerland in 2009. Germany is just at the early beginning. Scandinavia importantly, is unfolding very quickly and we are confident we will roll-out in all Nordic countries within a short time. In addition, our two new product lines will open up entirely new markets, the gastronomy market on the one hand, and the middle priced market segment on the other hand.