Who We Are
SMB Group is the proud worldwide exclusive distributor of the Swiss Diamond brand, and export to more than 50 countries, with its own distribution subsidiaries in main markets and top tier domestic partners in the rest of the world, the Swiss Diamond technology that later became a brand synonym for the highest quality cookware in the world, was developed in 1999, motivated by the demand for better nonstick cookware. The result of that drive is a revolutionary nonstick coating that uses real diamond crystals for maximum durability, highest release properties and optimum heat transfer. This patented technology was honored with the GOLD MEDAL at the International Inventor’s Fair in Geneva in 1999. Swiss Diamond’s ultimate vision is to empower individuals and families around the world to cook better, easier and healthier at home with the highest quality kitchenware.
Swiss Diamond cookware is manufactured mainly in Switzerland, using hydroelectric green power supply in a clean and safe environment and is controlled by the Swiss authorities; the Swiss Diamond brand is expanded today to high end kitchen knives, Hand Held mixers, Stainless steel cookware, Kitchen tools, etc.
HISTORY OF SWISS DIAMOND®
Swiss Diamond can trace its roots back to 1974, Sierre, Switzerland, as a scientific research company exploring new materials and surface coatings. Fast forward a few years to 2001, when a revolutionary nonstick coating suitable for use on cookware was developed, which led to the creation of SMB Group. In 2017, after years of additional research and exhaustive testing, Swiss Diamond® engineers improved their revolutionary coating by 40 percent overall, leading to various awards and world-wide recognition. To this day, all products designed by Swiss Diamond® are manufactured with this cutting-edge "XD" nonstick surface coating.
→ Learn more about Swiss Diamond's unique technology: Swiss Diamond® Technology
Swiss Diamond® has been called "the Rolls-Royce" of nonstick fry pans by the Wall Street Journal; has been named "best nonstick cookware" by the leading U.S. consumer ratings organization; and is recommended by the Cooking Club of America. It is recommended for vegan and vegetarian cooking by the American Vegetarian Association and has won numerous other international and regional awards.
→ Swiss Diamond® products are currently sold in more than 38 countries around the world. Find your local store
INTRODUCTION TO SWISS DIAMOND® PRODUCTS
The increased demand for premium cookware during the 1990's set in motion Swiss Diamond's research for an advanced nonstick coating. Initially, Swiss Diamond began searching for ways to improve their pre-existing titanium-reinforced coating. During that time, finely-ground titanium was considered the best choice for reinforcing nonstick cookware surfaces. However, Swiss Diamond soon realized that a different reinforcement material would bring additional advantages. The main criteria for improvement? Extreme hardness and excellent thermal conductivity, which led us straight to diamonds.
→ Learn more about Swiss Diamond's unique nonstick coating: Why Use Diamonds?
Swiss Diamond® XD cookware features a patented nonstick cooking surface reinforced with real diamond crystals. This unique coating makes for effortless food preparation and clean-up. If treated properly, the surface is extremely long-lasting - it will not peel, crack or blister. Plus, our products are completely free of potentially-harmful PFOA chemicals (certified by the Danish Testing Institute), providing additional ease of mind to your family.
→ Learn more about Swiss Diamond's consumer safety standards: Consumer Health & Safety
→ Learn more about Swiss Diamond's lifetime warranty: Limited Lifetime Warranty
→ Learn more about PTFE and PFOA: PTFE & PFOA
The cookware's pressure-cast aluminum construction provides for uniform heat distribution with no hot spots or warping - even if the pan is placed under cold running water right off the stove. Each piece has a perfectly flat base for use on any ceramic, gas or electric cooktop (induction series also available.) The ergonomically-designed handles are well balanced and temperature safe up to 500°F (260°C), allowing you to finish cooking in the oven.
→ Learn more about Swiss Diamond heat distribution: Recommended Heat Settings
As with any nonstick cookware, we recommend using silicone or other nonstick-safe utensils, and hand-washing thoroughly with regular dish soap and a non-abrasive sponge. (While not recommended, Swiss Diamond® is somewhat resistant to the occasional use of other utensils, or dishwasher use.)
→ Learn more about caring for your Swiss Diamond products: Usage & Care Instructions
Swiss Diamond® products are also ecologically sustainable. In addition to having an extremely long lifetime expectancy - which greatly reduces landfill waste around the world - they are manufactured in part using hydropower from the Swiss Alps; plus, their aluminum bodies are recyclable!
OUR COMPANY VALUES & FUTURE VISION
Swiss Diamond® proudly maintains its status as a privately held company in order to better serve its customers - rather than shareholders. Our guiding principle, above all else, is to continue manufacturing our cookware in Switzerland to uphold the highest of standards in nonstick cookware.
Ultimately, our vision is to empower individuals and families around the world to cook at home using cutting-edge cookware technology that is focused on contributing to better health, without having to sacrifice the convenience that nonstick surfaces offer (and demand for which continues to grow rapidly). We remain firmly committed to meeting consumer cookware needs by using safe, high quality materials, by emphasizing innovative design with traditional European craftsmanship, and by adhering to an eco-friendly production process that we can take pride in.
Swiss Diamond® is currently available in more than 38 countries worldwide, with new markets opening every year. Avid home chefs and those passionate about cooking appreciate the high performance and longevity of Swiss Diamond® cookware. Consumers who are serious about their family's health choose Swiss Diamond® as a safe, eco-friendly and oil-free cooking option.
As a family-owned company, Swiss Diamond® is proud to support independent gourmet cooking stores and online retailers. If you are ready to purchase Swiss Diamond® products, please visit our Shop Online page to find a local or internet retailer in your home country.